ArtSpeak is a public art work inspired by the Columbia Dictionary of Modern Literary Cultural Criticism. Created for the first RIT "Imagination" festival in 2008, a series of signs each displaying a different word sit along side one the main RIT parking lots. The signs replicate common temporary markers found frequently on campus to announce events. Staged deliberately along a walkway that leads to a stand displaying a take-away brochure, the signs blend in with institutional notices in terms of form, but departs from the institutional in terms of content. Each word was carefully chosen to pose a thought or question within its art and its social context. The idea is to consider how meaning shifts within context and how concepts in art, represented by the words, draw on larger cultural meaning.